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Small Business Marketing Tip - Brand and Customer Referrals It’s true: Good customers want to help your business succeed. Let’s help them out.As a small business owner you know your business better than anybody else. However, our experience shows that many small business owners and marketing managers need help in clarifying and clearly stating their own company Brand.Lots of people ...Is Your Advertising... Sexy? Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.Do you engage sexy advertising in your marketing campaign? If not, you should."Sexy ...5 Ways In Which Branding Pays Off There has been a lot written about branding, but I thought I’d take a fresh look at the subject and ask the simple question, “Why are buyers attracted to brand names?”Five basic reasons come to mind:(1) Brands imply safety. If a name is recognizable, it doesn’t sound experimental. For example, which firm would you trust to provide ...The Swank Meter - What Does Hilary Swank Have to Do With Page Rank? Recently the wife and I were watching Million Dollar Baby. After we were done watching the Movie my wife went on the Internet to see which Karate Kid Movie Hilary was in. It turns out that doing an MSN search on "hilary swank" came up with 190,231 Web Pages, Doing an MSN Search on "mike makler" brought up 2,737 results. So 190,231/2,737 is 69 ...Lessons I Learned From A Ground Hog The lowly groundhog, often called a woodchuck, is the only mammal to have a day named in his honor. The groundhog's day is February 2. Granted, it’s not a federal holiday and nobody gets off work. However, we all know about it and most of us check the news to see if the groundhog has seen his shadow. Consider how many of you recognize the name P ...10 Lessons From Don Corleone If you’ve ever seen the Godfather, I’m sure you remember the phrase, “Make them an offer they can’t refuse.”In the movie it often meant an offer backed by force. In real life the situation is often more complex. The modern day Godfathers seldom need violence. They know the wants, needs and desires of their target market.There’s a l ...Business Blogger: Are You Competing for Traffic... with YOURSELF? If you blog for business but fail to incorporate the appropriate techniques, you might just be losing out on boatloads of precious targeted traffic... to yourself!Just like its kissing cousins article marketing, online networking and link exchanging, blogging has become a major traffic generator, brand builder and marketing ...Securing a Marketing Rich Domain Choosing your domain name is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell domain names can be the death toll for any website, long before its even been given a chance at success. Short or clever domain names can make people rememb ...Logo Design: What You Need to Know Before Jumping on the Brandwagon Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? "We need a logo! A fine logo, a professional logo. We'll put it on our stationery, business cards, website, brochures and business presentations! We'll wea ...Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing Lanyards are fast becoming the new "must have" promotional item.Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness. Lanyards are cheap to source, and can be customised to a client's particular requirements, with Pantone colour matching for material and print, and a host ...Your Search Engine Optimization Company - Protecting Your Time and Your Brand A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company's online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the addition of copy to ...Top 10 Business E-Mail Basics When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are the issues business owners and their employees mi ...How Creative Branding can Help Boring Businesses I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump the trash. We just research the ...What Can Hunting Teach Small Business Owners About Getting More Customers? I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it's best that way, I kind of side with the deer anyway - hunting just isn't my ...Managing the Corporate Brand - a Reputation Perspective Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands, in their various forms, are integral to our everyday existence. This is particularly the case at the organisational level ...Marketing Made Simple One of the most entertaining things you can do in business is to attend a meeting where a group of senior executives begin to pontificate on the subject of marketing. I have more fun watching people attempt to distinguish between marketing, advertising, branding, mediums, channels, markets, verticals, sectors, business development, sales, commun ...May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also des ...The Five Deadly Sins Of Packaging Yourself Deadly Sin #1 of Packaging Yourself - Not Staying ConnectedHow connected are you? Could you find help for a project, find another job or locate the most important resources for your career on deadline?In today's faced-paced, ever-changing business environment it is important for you to keep your connections active. Remember the old ...Brand Identity Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is ...E-Commerce and Drinking Water Safety, Convenience and Customer Service Combine for Customer SatisfactionE-Commerce is coming of age with millions of new customers from internet sales for a wide variety of products. Advances in web site design, payment mechanisms and delivery systems have met the increased demand for online ordering.With the advent of on-line or ...How To Search Engine Optimize Your Website Building Links, Building Reputations Building links is like building a reputation: you are known by the company you keep. If spiders find links to and from respectable sites, you'll get a boost on Google, Yahoo, MSN, etc. The emphasis is on quality links not quantity. Foster reciprocal links with businesses and reputable sites th ...Patents, Trademarks, Copyrights, Trade Secrets Protect Your Invention! Patent numbers are issued sequentially, beginning with the number one. Patent number one was issued to Samuel Hopkins on July 31,1790. It took 75 years for the United States Patent and Trademark Office (USPTO) to issue patent number 1,000,000. Patent number 7,000,000 was issued February 14, 2006. It took only seven years for the USPTO to move fr ...Spoofed? Get a Unique Logo! The corporate identity of an organization is represented by its logo. A well-designed logo enhances the visibility of the company, which in turn generates better business returns. An effective logo design can even give the competitors a run for their money and thus in order to make their presence felt in a highly competitive market, some competi ...Important Principles For Building A Strong Company Foundation Take ResponsibilityWe approach the world as elements of cause rather than victims of circumstance. We take 100% responsibility for relationships and for the work we are doing for customers. Communication from the customer and the support of our co-workers are essential elements in the process of delighting customers. Our approach i ...Designing Your Tradeshow Display on a Budget Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible. At the same time they may not be sure that trade show marketing is going to help their ...Strategy and Tips for a Successful Logo Design Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and le ...Logo Design and Branding - Points to Remember A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principl ...Importance of Business Branding Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business becau ...Is Your Package A Candidate For The "Oyster" Award? Is your package a candidate for the "oyster" award? According to Consumer Reports, this is not a good thing. The March issue of Reports lambastes the packaging industry for a variety of faults in product packaging. It even identifies which packages they consider to be among the worst. To its credit, the article does show examples of new and impr ...It's About Experiences, Not Logos A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the bra ...
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