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Effective Marketing: First Impressions Count A mistake that entrepreneurs and business owners making is trying to create their own marketing materials or to have an amateur – a friend, relative, or neighbor design their materials. It may seem like you are saving money by doing your own logo, business card, or website, however, the reality is that you are making a VERY costly mistake that c ...Brand Identity and the CEO This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful (and not so successful) branding programs. ...On Branding Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just ...Your Business Title is an Important Marketing Tool Everyone wants to have a business card and everyone wants to have a title. I know when I take someone's card, I look for the title. I look at the title because I want to deal with the person that makes the decisions or the person that can get me to the decision maker. If I see the title Account Manager, I know I am simply dealing with a salesper ...Branding Your Company From The Top Down Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America? The simple fact behind the answer is senior management and employees are not on the same wave length. The appropriate policies are in place and every one uses the politically correct rhetoric yet the implementat ...Logos - 3 Benefits a Logo Gives to your Brand Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head:Should I have a logo?The answer to this is really internal. You know your market, your customers and your plans for your business better than anyone. So before deciding whether or not to get ...Pressure Washing Companies and Co-Branding Pressure washing companies often miss what we call ‘super niche’ markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that industry it is hard to break in and get work there, ho ...The Positioning of Success Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today’s cutting edge world of business, you have to begi ...Branding Versus SEO Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.For instance, one search engine report states that 1 ...Understanding Internet Banner Advertising Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can ...Content Management for Websites and the Importance for the Small Business Through my years of Web Consulting, the leading complaint that I hear all the time from small business owners is that they cannot find good, reliable and affordable local Web help for their business. This issue has caused most small business websites to be old, out-of-date, and not reflect the branding and true image of their company.Bec ...Lean Six Sigma; The Re-branding of Quality If you are in business then you will be considered with efficient operations and that is where Six Sigma comes into play. Yes of course you have heard of this if you are in management, manufacturing processes or up on the latest business management industry buzz words of this decade. But did you know that Six Sigma is once again re-branding itse ...Smaller Budgets Need a Smarter Strategy Big Spending is Not a StrategyIf you have a marketing budget in excess of $80 million, you can sell just about anything — even Sunny Delight. You might even be able to convince some people that your product is good for them. And, as proof, point out that it has as much vitamin C as a small orange or tangerine. When you pl ...Branding Strength...Oh, So You Want Me To Ship It To the Manufacturer? The following is a true story. It illustrates the need for even management to be nice to their customers—for a variety of reasons.The brothers Long started a drug store in Northern California a number of years ago. By the 1970’s they had built a respectable chain in the north and had started expanding to Southern California. For years, wh ...Can We Not Talk About Sex?: A Review of "Kinsey" In the film "Kinsey," when someone suggests a movie of Dr. Alfred Kinsey's book, he replies, tongue in-cheek in-joke, "I can't think of anything more boring." He's almost right. Kinsey was an academic, a pedant, and perhaps that's why "Kinsey" is so monotone and almost sterile in its approach to such an explosive subject.Explosive? In ...United We Brand Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands.This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond ...The Power of Storytelling to Build a Better Brand How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.How do you tell a good story?You start with a ...The Art of Successful Branding Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it’s every single puzzle piece, fitted into the big picture of your company. From your name and logo ...What Brand Consistency Can Do For Your Business, and Why You Should Care Have you ever noticed that all of the Old Navy commercials on television all have the same look and feel? How about the mailers that you receive from Staples, Office Max or Best Buy? They’ll feature different products each week, but have you ever noticed how consistent their look is from week to week? Is this an accident or ...Your Identity Speaks Loudly...What Are You Saying? Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building a corporate identity that bolsters ...Logo Design A logo is part of a corporate identity. The objective is to provide a perfect logo design that will uniquely represent the company all over the world. The logo, or brand, is not just an image, but is the embodiment of an organization. Creating a logo is one of the most important stages in building brand awareness. A good logo expresses the compa ...Blogs And Search Engine Ranking - How To Get To The Top It is generally easier to improve search engine rankings for a dynamic blog than it is for static website pages. Blogs and blog posts are liked by search engines because they are frequently updated with new content, they are rich in text and links , and they tend not to have complicated HTML.Optimizing a blog to improve search engine rank ...Wholesale Name Brand Clothing Versus Non Branded Clothing A customer called me recently and asked me whether I think he should focus on non branded clothing or brand name clothing.His question is based on the following idea.Brand name clothing is highly recognizable by customers because the brands spend millions of dollars marketing themselves. Non branded clothing, basically clothing by ...Web Site Promotion: Branding With Banners You might have heard that banner advertising is dead. Nothing could be further from the truth! If you can find a banner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thing you MUST do to get and keep business.Banner ads and banner exchanges are great tools for branding your site. E ...Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the same way could brand B be an elderly ...Company Logo Design A logo design, commonly known as a logo, is the graphic element of a trademark or brand, set in a special font or arranged in a particular but legible way. The color, shape, typeface, etc. of a logo should be distinctly different from others on the market. It is a graphic representation symbolizing one’s organization. It is designed for instant ...Virtual Business Cards: Using Virtual Stationery in Networking and Business Have you ever been in a situation where you ran out of business cards to give out, or simply forgot to bring it along? In these types of situations you might feel slightly foolish or incompetent when a new contact hands over their business card. You may also be looking for a way to maintain posture.You can save the situation by sending ...How To Supercharge Your Blog And Improve Your Visitor's Experience Your blog is your means of expressing yourself to the world. It is a very powerful way of branding yourself and a very effective means of building a relationship with your readers. In order to take advantage of the power of blogging, you should make sure you follow some simple rules that will keep you on the right side of blogging and make bot ...When and Why Should you Secure Multiple Domains There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses.I’ve written quite extensively before about how to select the best domain name for your business. It is also a good idea to secure alternate versions of your primary domain name as a means to prevent competitors from ...Extreme Body Modification I have been keeping as busy as I can to do not have to write this article…..I’m not a huge fan of scarification; even so I will try to keep it as neutral as I can….You can basically divide the scarification process in 2:1) Branding (scarification through burns, from heat and others; the definition of the world branding is li ...
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