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Is Your Mindset Holding You Back? Our last newsletter series discussed how a website can help grow your brand and your business. We’re going to shift gears a little and consider how we can sometimes get in our own way and actually limit our success.As business owners and professionals, we made the decision to open our business for many reasons. The first one is (or should ...The Biggest Critics of Your Franchise Brand Name The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never mi ...Brand Identity - Corporate Identity and Brand Value Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Every ...Brilliant Branding Builds Business Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that y ...Five Ways to Be A Creative Powerhouse in Five Minutes or Less These ideas are meant to kick start you when you're having trouble staying in the creative flow or when you're feeling stuck. Before you do them, set your intention to use these excercises to get your brain juices dripping like hot fudge on a summer day. I suggest doing the whole cycle at once, in this order, which should take about 5 minutes. A ...Is Business Image Important? What does your business image say? Every business has its own professional image in the marketplace. When you stop to think about your image, what would you like it to be? Does your customer perceive it the same way as you do?Business image is an opinion or concept. The opinion or concept can be from a customer, supplier, manufacturer, ad ...Branding Mistakes - Brand Identity Guru 1. It “sells itself.” I don’t need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned to speak). That’s one of your customers ...Branding - The Single Most Important Thing As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effecti ...Is Podcasting a Viable Medium? Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (I ...Great Employees = Passionate Consumers Companies spend millions of dollars each year identifying their brand, and then communicating their brand promise through various media.Employees are the primary "media" in the majority of brand contacts. Raise your hand if you think a majority of your employees understand your brand promise well enough to live it and articulate it clearl ...Branding Advertising Agency Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks ...You Are Your Own Brand Recently, I wrote an article discussing the Unique Selling Proposition: its definition, its use and its penultimate importance in all aspects of marketing, no matter what business you’re in. In another article, I told the story of Julie’s Mansion, a wonderful restaurant I was studying as a young hospitality school student. I mentioned ...Media Training 101: Mastering the Television Interview As I travel around the world I always enjoy sampling the media in different countries.Even if I don't speak Thai, Bahasa or Mandarin, watching local news services always provides a unique insight into local culture.I was recently watching a story on a new biotech company on Channel News Asia in Singapore. The story had interviews w ...Think Beyond Today and Start Branding Your Future One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend no time or money doing.The large companies spend millions doing nothing but getting their nam ...Branding Your Own Beauty Care Line? Get Your Artwork Straight There is a buzz phrase circulating throughout the hair and skin care industry, and it has nothing to do with the latest beauty craze coming out of Hollywood. However, it does have something to do with Jessica Simpson, Britney Spears and P-Diddy. What's the connection? Everyone wants their own hair or skin care line.It's called Private ...It's The Packaging That's Making You Fat So what else is new? We blame packaging for just about everything including global warming (tee hee), so why not accuse it of making us FAT too?It's hard to buy a food product without some type of "fat" marketing message. Low fat, less carbs, sugarless and so on, but are these claims accurate? Are people getting fatter because they can't ...What Word Do You Own? When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.When I hear the word marketing, I think of Seth Godin.And when I hear the word closeout, I think of my Dad.Why?Because each of those people are indiv ...Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.We've all heard of branding, but do you do it? Have you brand ...Benefits of Corporate Gift Giving Can Never Be Understated Why purchase corporate gifts? The benefits of corporate gift giving can never be under-stated! Highly successful businesses understand the importance of branding. To achieve that well sorted after branding, resources are poured into marketing which will lead us to corporate gift giving!Corporate gifts can be broadly categorised into inter ...Attract More Clients With A Brand Identity You’ve probably heard that people buy products and services from people they know, like and trust. And, as I have done, you’ve probably wondered how you can foster more of this “Know-Like-Trust” factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials ...Choosing and Using the Most Useful Meaning of the Word - Brand. Although it is crucially important, Brand is one of the most confusing and misunderstood words used in business. Much of this confusion and misunderstanding comes from the fact that there are three distinct meanings associated with this word.There is the widespread use of the word used to refer to a particular product. This is the comm ...9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and wha ...7 Sales Techniques To Differentiate You From The Competition You have a choice. You can stand out or blend in with your competitive landscape. Differentiation doesn't come naturally, blending in does. We all want to fit in with the crowd, we want to be like everybody else, and we've been that way since we were kids. As a professional sales representative you should focus on what makes you different be ...Successful Marketing Requires Follow Up I'd like to share the story of a new yogurt shop that opened in our neighborhood, because I think it provides some great marketing lessons we can all learn from.The Little Yogurt Shop That CouldThis little yogurt shop opened recently in a retail space that has been home to several ice cream shops over the past few years. None of th ...When Search Engine Marketing and Trademarks Collide In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not want unauthorized third parties to advertise their products, bec ...Branded! How To Build Brand Identity You've heard the saying, "Image is everything." It's not only true, it's also a commanly-used slogan in advertising. Businesses like McDonalds ("I'm lovin' it") and AllState Insurance ("You're in good hands") use slogans, or tag lines, to help build brand identity. It's part of a bigger-picture marketing strategy and it's important that busines ...The Secrets of Starting Business Successfully Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to not being familiar with the basics involved in run ...1 Secret in Franchise Branding Franchise Branding is not like branding just any old product, franchise branding is much more than that. You have to brand your Franchisees as “Service Gods,” The logo and image as a “Cult,” the Founder as a Legend and then you get to brand the product or service. Not an easy task at all, but we did it and you can too. Now before you call me som ...B2B Small Business Product and Service Content Branding Products and services sell because of the benefits they offer to small business owners. An information sheet tends to focus on the features of a product or service, but an article gives you an opportunity to integrate those features with benefits of value to the bottom line success of your small business marketplace.What is it that your p ...10 Ways To Maximize Speaking To Build Your Personal Brand Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck.I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Consequently, I missed my dinner engagement when that turned a 90-minute flight into one that laste ...
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