|
Five Quick Ways to Bust Out of a Creative Rut Why is that creativity stirs up so much fear in the average human? What is about the idea of birthing an idea from our mind into the physical world of pen, computer, film or canvas that seems to encourage so much resistance? What is about creating that makes it so much harder than more passive activities like eating, watching television, hanging ...7 Branding Secrets: Ready or Not? Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The powe ...Aspects to Consider When Setting Up an E-Commerce Website There are many different advantages and benefits of having an e-commerce site on the internet.There is much to gain for a consumer which will encourage them to use an online store rather than the conventional shopping methods. These advantages are:Choice - the web empowers the consumer and gives them increased choice of what to buy ...Company Letter Head Designs Top 4 Worst Mistakes: Don't Be Caught Making These! Have you thought about your letterhead lately? Many businesses don’t because it is easier to not think about it and keep going on with the multitude of tasks that has to be done on a daily basis. However an update to an old letterhead can be just like an extreme makeover. If your letterhead has not changed in the last 15 or more years it migh ...Branding Basics: Three Important Branding Concepts A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand. ...Recloseable Stand Up Pouches -- How Each Style Stands Up Insiders all agree: stand up pouches have revolutionized the packaging industry. Their unique construction has opened the door for manufacturers of all types of products to take advantage of the branding and merchandising benefits stand up pouches offer. In addition, their unique ability to be customized makes them an ideal solution to many pack ...Go Ask Alice One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. A positioning statement ...Logo Design A logo is essentially a visual brand identity of a company. The origins of logos can be traced to the 19th century, when industries added a symbol to represent their companies and to help customers easily identify their products. The trend caught on, and today corporations, services, products, agencies, universities, and colleges all have a spec ...Brand Awareness - Brand Identity About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It’s a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation turned, as all conversations eventually ...Conference Sessions Address Workplace Design, Employee Volunteerism The following is the third in our series of four articles to summarize the best practices, tips and strategies for small business owners and leaders that were addressed in our 2006 Best Bosses Conference workshops. The previous two articles covered the morning sessions – specifically, the topics of attracting, retaining and engaging employees; s ...Mascots - The Killer Promotional Concept Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of “Stickiness”. Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest and effective way is c ...Business Card CD Duplications One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and creating more business for companies. Given this, companies make it a point to come up with logos and produce collateral material such as letterheads, envelopes and business cards that project a professional brand o ...Hotel Branding: Aim For Intelligence The concept behind the Holiday Inn Express brand certainly should be “smart.” Customers are supposed to feel an increased sense of intelligence after staying at Holiday Inn Express because they have recognized and capitalized upon good quality for a great price. With the reputation of Holiday Inn’s quality for reasonable prices backing the b ...Value Proposition Writing - Brand Identity Guru Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo." It goes way beyond that.It really is the expression of the essence of your business. It's the foundation of all your marketing messages. It's what makes y ...Logo Design: The Priceless Asset For Your Company's Identity Creating a company logo becomes much easier when one begins to get a feel for what is appealing and why it is so. It is essential to learn how to use the principles of visual communications and combine them successfully with basic production techniques. Equally important is to gain awareness of how important are the factors of ethics and social ...Golden Tip for a Successful Corporate Logo A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether your company logo depicts the right image or not.A company logo is like a visiting card, which gives one insight into the company. A company logo should be very professional, precise and attracti ...Your Recipe for Brand Success, Part I As entrepreneurs, we are faced with wearing many hats. Some hats fit us beautifully while others are not quite as flattering. However, as the “stylist” of your business you must find a way to wear the cap of sales, marketers beret, promoter fedora and the list goes on and on. While you can outsource some of these functions, the one hat you MUST ...Educate Your Customer to Make the Sale If you've been on the internet for any length of time, you've probably seen thousands of ebooks, courses, and other types of tutorials on just about any topic that you can imagine.The problem with a lot of these courses and ebooks businesses are giving away are junk. They don't contain any real information. Many are nothing more than blat ...Do You Deliver On Your Brand Promise? The 3 mistakes businesses make that affect long term successNo matter how great your logo or strategy, if you don’t deliver on your brand’s promise your business will flounder or die. Neither is what you want.A brand promise is what you say you’re going to deliver and the expectations you create in the customers’ minds. Fred Smith ...Beyond Branding Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the effect of a catchy business name, a distinctive logo and the perfect slogan as well as the effective execution of their brand through appropriate marketing material and advertising.For a small business ...Branding: What Not to Do Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies. ...Brand Building 101 Building your brand into a brand leader isn’t easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You have to care passionately about the way your b ...Venture Capital - The First Meeting The Acceleration LaneI do a lot of work with companies seeking financing. Whether it is a first round or follow-on, funding for further research and development or marketing and branding efforts, equity or debt financing, a start-up or mid-market company or financing to prepare for acquisition by a strategic buyer, there are strategies w ...Branding Yourself To Increased Profitability Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just b ...A Picture Tells a Thousands Words What’s all this nonsense we hear about brands and delivery, surely it’s just modern day hocus-pocus set to part us from our hard-earned cash? Our fore fathers didn’t need it so why should we?To say our fore father’s existed in a world without branding is to completely misunderstand the whole underlying concept of branding as explained by ...Marketing and Advertising Techniques of Super Bowl Advertisers Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.Here are some lessons for us all, as demonstrat ...Branding The Realty Consulting Business In a day and age where nearly two-thirds of enterprise value is originating from intangible assets alone, the future value of businesses, especially those which are knowledge driven, will largely tend to be concentrated in the ways in which firms manage and acknowledge these value creating assets. Branding in a knowledge driven business ...Effective Online Logo Designs For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business. I run my own business and was looking for an online logo design service provider. I managed to get in touch with several ...The Benefits of Hiring Orange County Airport Shuttle Services Persons who regularly travel by air are commonly faced with a series of problems regarding the arrival at the airport as well as the departure from the airport, often being delayed by the intense traffic on the highway and in the areas situated in the proximity of the airport. Due to overcrowding and the chaos characteristic to major airports, p ...Eye On The Pie: Branding From an Investors P.O.V. When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your ...
|