3-Steps to Creating Brand WOW on the Internet
The information superhighway - how I love to travel it’s winding roads on the way towards my next shoe purchase! Truth is, today the Internet is the #1 resource turned to worldwide for information. Looking for a recipe? You’ll probably find it on the Internet. Interested in remodeling? A myriad of resources, and tools are just a click away. In your business, you can bet that future clients and customers are searching for you online. If you don’t position your personal brand effectively on the Internet it can cost you new business. When someone visits your website, are they getting a taste of your personal brand experience or is their first virtual encounter merely a static one? Don’t forget the Internet is a brand promotion tool that can serve as a powerful medium to attract more opportunities to you. Follow these steps to communicate your personal brand and WOW your visitors online: Pictures Tell a Story Let’s face it, if you’re not grabbing your web visitors attention within mere seconds of clicking onto your site they are moving on. Attention spans are short so make your home page work for you. Because we don’t do business with institutions and instead look for “people” that can help us achieve our goals, you’ll want to immediately introduce yourself to web visitors with your photo. A large majority of the population is visual. Displaying your photo on your home page immediately draws your visitors in. The Sweet Sound of YOU On the Internet, you have the opportunity to create instant rapport by introducing site visitors to your look and sound. Web pages no longer need be static and impersonal. With the help of technology, your visitors can begin the process of experiencing your brand without ever having met you. Keep your audio introduction to about one-minute in length. Use this short message as a way to make your visitors feel welcomed. Don’t simply use those sixty seconds to tout your wares. Just as you put your houseguests at ease you’ll want to use your audio message (and photo) to disarm your visitors and greet them warmly and genuinely. Appeal to their senses the moment they land on your site and make them feel at home. They’ll be more apt to want to get to know you, and what you do, that much better. Keeping it Real! Your personal brand is your #1 asset that will attract more clients and opportunities into your life. It is what unlocks the door to the Law of Attraction. Show your unique personality in the way you dress and the sound of your voice. Being authentic begins by having the courage to stand out and do things your way. Your ability to build trust in anyone that visits your site is based on: candor, competence and concern. Displaying your photo and unique personality creates a sense of candor with your audience. The tone in your voice and overall message (written and spoken) expresses your concern. How quickly you follow-up with your web visitors, either in writing or via phone is the first step in showing your competence. With this simple formula firmly in place, you are sure to WOW your visitors each and every time. © 2006 – Liz Pabon. All rights reserved. About the author: Liz Pabon, “The Branding Maven,” is inspiring, motivating and empowering - but most importantly, she’s effective. A speaker and author on the topic of personal branding, Liz delivers insights and principles that are proven to achieve WILD SUCCESS. Liz publishes the weekly Keys 2 Wild Success! ezine. If you're ready to ATTRACT amazing clients, set yourself APART from the pack, make a lot more MONEY, and have a lot more FUN in your small business, get Liz’s FREE WEEKLY TIPS by going NOW to http://www.thebrandingmaven.com! |
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